Local Trust

Simple, practical, familiar

Local ServicesInsurance AdvisorSmall Shops

Palette

Familiar and warm. Earthy or traditional colors. Nothing exotic.

surface

#f8f6f3

primary

#d4520a

text

#333333

accent

#1a7a4c

muted

#888888

Typography

Highly readable sans-serif. No display fonts. System-font friendly. Large body text (18px+).

Display

DM Sans 700

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Body

DM Sans 400

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Accent

DM Sans 400

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Motion

Speed

Minimal

CSS-only

Approach

Simple fade-in on scroll. No GSAP. Fast load is the priority.

Layout

Density: Dense with information

Simple hero with phone/WhatsAppService listGoogle reviews embedAddress + mapHours of operation

Signature Elements

Prominent phone/WhatsApp

Google reviews

Simple honest layout

Address visibility

Operational hours

Image Treatment

Minimal treatment. Clean and honest. Local business photos if available.

CTA Style

Large, obvious buttons. WhatsApp green (#25D366) prominent. 'Call Now' / 'WhatsApp Us'.

Section Rhythm

Hero with CTA → services → why choose us → reviews → contact/map. Short, direct.