Elegant Feminine

Soft, refined, beauty-focused

SalonSkin ClinicEcommerce BeautyCafe

Palette

Soft and warm. Blush, rose, sage, cream. Muted metallics (rose gold). Never harsh or cold.

surface

#fdf8f5

primary

#c4917b

text

#3d2c2c

accent

#d4a574

muted

#b5a8a0

Typography

Elegant serif for display. Soft sans for body. Italic and light weights for accents. Flowing, not rigid.

Display

Playfair Display 400

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Body

Lato 300

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Accent

Cormorant Garamond italic

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Motion

Speed

Smooth

600-800ms

Approach

Soft fade + scale. Gentle parallax. Smooth hover transitions. Nothing abrupt.

Layout

Density: Spacious to balanced

Image-first heroesService cards with soft shadowsBefore/after (beauty)Testimonial quotesBooking CTAs

Signature Elements

Soft color palette

Elegant typography

Rounded elements

Lifestyle imagery

Warm lighting

Image Treatment

Warm, soft lighting. Slightly desaturated. Soft shadows. Lifestyle imagery.

CTA Style

Soft pill buttons. Rose gold or blush accents. 'Book Your Session' / 'Discover Our Menu'.

Section Rhythm

Soft hero → services → gallery → testimonials → booking. Warm throughout.