Palette
Conservative. Blues, teals, navy for trust. White base. No extreme contrasts. Calming.
surface
#ffffff
primary
#1e3a5f
text
#2d3748
accent
#2b9eb3
muted
#94a3b8
Typography
Professional sans-serif. Medium weights. Optional serif for authority headings. Highly readable.
Display
DM Sans 600
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Body
DM Sans 400
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Accent
Lora 500
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Motion
Speed
Restrained
600-700ms
Approach
Simple fade + translateY. No dramatic effects. Subtle hover states. Professional transitions.
Layout
Density: Balanced to spacious
Signature Elements
Credential displays
Trust badges
Professional team photos
Clean forms
Structured content
Image Treatment
Bright, clean, trustworthy. High key lighting. Real photos preferred. Professional headshots.
CTA Style
Solid buttons in primary color. Professional language. 'Schedule Appointment' / 'Consult Now'.
Section Rhythm
Light hero → credentials → services → team → testimonials → FAQ → contact.